Marketing Transformation & D2C Scaling for International Market Leaders

scope:

Marketing & Sales | International Brands | Retail & Digital channels 

industries:

Consumer Goods | FMCG | OTC | Retail | B2C

core competencies:

• Transformation & Change Management: Expertise in restructuring operations, improving efficiency, and supporting large-scale change projects for consumer goods and retail.
• Omni-channel Marketing & Sales: Proven experience in advising on multi-channel marketing strategies, trade marketing, and field sales across global markets.
• eCommerce: Track record of supporting the optimization and scaling of direct-to-consumer eCommerce to deliver double-digit growth while increasing efficiency.
• Cross-functional Project Consulting: Expertise in advising on cross-functional stakeholder environments, fostering collaborative project structures, and facilitating alignment across international matrix organizations. 
• Global Market Expertise: In-depth experience with European markets, particularly D-A-CH, Nordics, Eastern Europe, Italy and China.

my value proposition:

• Extensive Experience: Gained from the perspective of global matrix organizations and top-tier strategy consultancies.
• Short-Term Project Deployment: Available for clearly defined project mandates.
• Objective Analysis & Strategy: Focused on performance, bottlenecks, and growth opportunities.
• Measurable Results: Delivered in accordance with mutually defined KPIs.